• Eastern Cape Rising Sun

EL joins Coastal clean-up


Aspiranza Primary School pupils taking on social responsibility duties in a beach clean-up campaign.

Aspiranza Primary School pupils and Treadz Tyres Best Drive cleaned up the Eastern Beach on Wednesday.


“At least five black bags were filled up after covering a small distance less than a kilometre. Our main goal is to teach the children about social responsibility, the importance of a clean environment and how they can influence others to be responsible as well,” said Quentin Lessing, manager of Treadz Tyres Best Drive, which organised the clean-up.


After spending their morning beautifying the ocean, pupils visited the East London Aquarium, where they learnt about the history of sea life and how they survive.

The East London community and Coca-Cola Beverages South Africa employees also conducted large-scale clean-up of rivers and beaches along the Eastern Cape as part of the Clean-up and Recycle Week last month.


Last year, the nationwide clean-ups attracted 885 volunteers who collected and filled 1 994 bags of waste, focusing especially on plastics used in bottling of soft drinks. Crews of 50 to 150 employees collected and documented trash littering the coastline.

“Along with air pollution, natural waterways and oceans are the worst affected by human consumer activity. The fast-moving consumer goods (FMCG) industry has a duty to reduce waste in the environment through an effective waste collection and recycling market, as well as awareness building and the use of environmentally-friendly materials,” said Nolundi Mzimba, Coastal Region Public Affairs Manager for CCBSA. She added that while the commercial recycling industry is important to reducing harm, real change happens when the entire public is aware of its role in the waste building up in natural water resources. Behavioural change results in responsible consumption and disposal practices.

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