• Eastern Cape Rising Sun

EL teacher to build bakery to empower community


Phumla Goje from Mncotsho, East London is the 46th woman to be chosen to benefit from Clover’s corporate sustainability initiative called the Clover Mama Afrika campaign, which aims to empower women in communities across the nation with various vital skills such as cooking, baking, sewing, quilting, business management, and food gardening.


The campaign offers training sessions, the necessary equipment and infrastructure to create an income for themselves and their communities. Goje, who qualified as a teacher from Rhodes University approached Clover three years ago but was unsuccessful.


She never gave up and all her hard work, her dream of being part of the team has finally come true. Clover will build her a bakery, which is much needed in her community.

“My biggest focus is to equip young people and women in my village to become self-sufficient. I believe that I can change their mindset to do just that. I hope to inspire people and show them that there is always hope. I have a food garden that I sustain and in April this year I will receive upskilling from Clover Mama Afrika in bread baking,” enthuses Goje.


Professor Elain Vlok, Manager for Corporate Services at Clover says he did not hesitate to appoint the project’s 46th Mama. “I was impressed by the structures Mama Phumla has implemented, her honesty and her determination to succeed. With our support, there is no doubt that she will meet her goals”.


Goje runs a centre for young children, Dibashe Special Centre which opened in 2002 when she noticed that there was a need in her community. She has enrolled 190 children aged between one and seven-years-old. She also looks after 25 elderly in her community. She is involved with many community projects including an NPO that focuses on awareness campaigns on how people can develop and depend on themselves.


“Uplifting and empowering communities is something that is vital all over the world and it is always great to see new Mamas joining Clover Mama Afrika in order to be upskilled so they can make a difference in their own communities,” adds Prof Vlok.


 Growing up, Goje learned from an early age to fend for herself. She grew up selling bucketful’s of vetkoek and biscuits with her stepmother and grandmother, door to door.

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